Marketing Tasks & Workflow_2018

Piql Marketing | Repeating tasks

Piql Partner Network

Task

Description

When/how often

Relevant links

Responsible

Buy national Piql-domain, set up emails, email signatures, business cards & website.

Onboarding new Piql Partners

Whenever such an event occurs

Marketing Policy: https://bit.ly/2HaMJm1

Brand & Design Manager

Ensuring brand consistency

Make sure the Partners follow our brand guidelines and strategy when representing Piql; presentations, conferences, direct communication etc. Provide templates.

Ongoing

Design Manual: https://bit.ly/2GRnGoI

Brand & Design Manager

Marketing Support strategy

Keep an updated overview over the specific measures that HQ can offer our Partners in terms of marketing in their local markets.

Ongoing

Marketing Manager

Support with writing abstracts/applications for local conferences.

On demand

Communication Manager

Lending out exhibition equipment for local conferences, with shared shipping cost, or help provide their own equip- ment.

On demand

Brand & Design Manager

Marketing support

Support production of neccesary marketing material (Brochures, film strips etc.), external cost to be covered by Partner.

On demand

Brand & Design Manager

Translating marketing material to native language.

On demand

Brand & Design Manager

Distributing invitations, newsletters or surveys on behalf of Piql Partner to contacts provided by them. Tools: Mailchimp & SurveyMonkey

On demand

Brand & Design Manager