Marketing Tasks & Workflow_2018
Piql Marketing Tasks & workflows 2018 Proprietary of Piql AS, © 2018
Piql Marketing | Repeating tasks
Conferences & Events
Task
Description
When/how often
Relevant links
Responsible
Activity plan
An overview over international conferences & events within our two main markets where we can consider participating. Needs to contain information of participants/audience, deadline for abstract etc.
Quarterly update the plan for as far ahead as possible in terms of available information..
Activity plans: https://bit.ly/2GPyyDh
Marketing Manager
Abstracts/applications for presenting/attending conferences
Write abstracts/applications that meets the requirements of the conference in question, and make sure it is sent before deadline.
Follow the timeline for each conference according to the activity plan.
Former applications: https://bit.ly/2GQJ25B
Communication Manager
Practical arrangement of conferences & events
Who will represent us, shipping of stand equipment, mar- keting materials, print & shipment of brochures etc.
Follow the timeline for each conference according to the activity plan.
Brand & Design Manager
Partner Forum
Marketing has the overall responsibility for budget, agenda and arrangment. Location, topic, presenters & agenda will be discussed and agreed with the BD and management teams. Implementation of such and the practical arrange- ments lies with the responsible person. Depending on event, the content will be decided by either R&D Manager, BD Manager or Managing Director. Marketing provides support in terms of agenda & other practical arrangements.
Planning starts early spring, the Forum will typically be held august/september
Former Partner Forums: https://bit.ly/2GUY5qY
Brand & Design Manager
Other internal events (Technical training, BD training, official visits)
Whenever such an event occurs
Brand & Design Manager
Piql Marketing | Repeating tasks
Online communication Task
Description
When/how often Relevant links
Responsible
www.piql.com in general
Use Google Analytics to analyze the impact of our website, and evaluate whether it needs a content upgrade or change of focus.
Ongoing
Piql tone-of-voice: https://bit.ly/2HryGGb
Marketing Manager
www.piql.com news section
Write and publish articles with content relevant to Piqls business to the problems we solve in our two key markets.
Ongoing
Communication Manager
Piql Newsletter externally
Write & distribute app. 10 Newsletters annually for external connections. Should not be too extensive, can be combined with a news story written for the website. Should link to our website or offer some other action. Tool: Mailchimp
Monthly
Communication Manager
Piql Newsletter internally
Write & distribute app. 10 newsletters to Partners & Resellers to share updates from BD, R&D or marketing at HQ.
Monthly
Communication Manager
Share updates from Piqls business or other content relevant to the markets in which we operate. Make sure we answer any comment or question that might come our way.
Ongoing
Communication Manager
Same as Facebook. In addition LinkedIn can be used for sharing longer and more information-heavy posts as a tool to establish Piql as the expert of information preservation & ultra-secure data security. When posted on Piqls own LinkedId page, the responsible person needs to log in to Runes LinkedIn and share with his network.
Ongoing
Communication Manager
Same as Facebook but in shorter format. Can also be useful to link to our website. Pay attention to the organisations/persons we follow, and be active in liking and sharing other posts.
Ongoing
Communication Manager
Yammer
All internal communication with Partner network shall go through Yammer - for sharing material and spreading news. The most effective method to generate activity, is to distribute emails from the relevant Yammer-group.
Ongoing
Everyone shares their own updates
Piql Marketing | Repeating tasks
Market Research
Task
Description
When/how often
Relevant links
Responsible
Competition
Keep an eye on the products & services we are competing with and share useful information with the team in quarterly presentations. Tools: Meltwater
Ongoing
Marketing Manager
Market size & trends
Ongoing
Marketing Manager
Support other HQ departments Task
Description
When/how often
Relevant links
Responsible
PoC labels
Produce PoC-labels
On demand
Brand & Design Manager
Project applications
Evaluate, proof-read and contribute with content & illustra- tions for project applications related to R&D projects.
Whenever such an event occurs
Entire team
Review presentations
Quality check all presentations that are to be held externally in terms of content & design.
Whenever such an event occurs
Brand & Design Manager Communication Manager
Piql branded software
Support & quality check design of the client interface of all software developed as a part of Piql Services.
Whenever such an event occurs
Brand & Design Manager
Piql Service development
Ensure the consistancy of the brand and company identity in the case of extending the Piql Services to new markets.
Whenever such an event occurs
Marketing Manager Brand & Design Manager
Forward new leads
Export contact details of visitors to our website whom has signed up for our online demo, and forward them to the BD person in charge of selected region.
Weekly
Brand & Design Manager
Piql Marketing | Repeating tasks
Piql Partner Network
Task
Description
When/how often
Relevant links
Responsible
Buy national Piql-domain, set up emails, email signatures, business cards & website.
Onboarding new Piql Partners
Whenever such an event occurs
Marketing Policy: https://bit.ly/2HaMJm1
Brand & Design Manager
Ensuring brand consistency
Make sure the Partners follow our brand guidelines and strategy when representing Piql; presentations, conferences, direct communication etc. Provide templates.
Ongoing
Design Manual: https://bit.ly/2GRnGoI
Brand & Design Manager
Marketing Support strategy
Keep an updated overview over the specific measures that HQ can offer our Partners in terms of marketing in their local markets.
Ongoing
Marketing Manager
Support with writing abstracts/applications for local conferences.
On demand
Communication Manager
Lending out exhibition equipment for local conferences, with shared shipping cost, or help provide their own equip- ment.
On demand
Brand & Design Manager
Marketing support
Support production of neccesary marketing material (Brochures, film strips etc.), external cost to be covered by Partner.
On demand
Brand & Design Manager
Translating marketing material to native language.
On demand
Brand & Design Manager
Distributing invitations, newsletters or surveys on behalf of Piql Partner to contacts provided by them. Tools: Mailchimp & SurveyMonkey
On demand
Brand & Design Manager
Piql Marketing | Repeating tasks
Give aways
Task
Description
When/how often
Relevant links
Responsible
Monitor stock
Make sure we have our standard items in stock.
Ongoing
Brand & Design Manager
Consider new items
Contuniously evaluate if we need new items.
Ongoing
Brand & Design Manager
Special events
Tailor specific give aways for special events.
Whenever such an event occurs
Brand & Design Manager
Piql Marketing | One-off tasks
All
Task
Description
When/how often
Responsible
Horizon2020
Make a detailed plan over the deliverables expected by Marketing including a timeline & allocation of tasks to the different members of the team.
May/june 2018
Marketing Manager together with Katrine
Horizon2020 - communication
Create a clear strategy on how we plan to communicate the project externally for the whole 2 years.
May/june 2018
Communication Manager
Update standard brochure & sales presentation
Update the content & layout of current standard brochure & sales presentation (PP). Makes sense to make separate tools for our two main markets. Use our new website as starting point.
To be decided once we have established the Horizon2020 work-plan
Communation Manager Brand & Design Manager
Segment flyers
Create segment flyers to supplement our generic brochure, and a document with more in-depth segment descriptions to spread segment knowledge amongst our Partners, so they know the characteristics, challenges and what added-value we offer within each segment.
To be decided once we have established the Horizon2020 work-plan
Communation Manager Brand & Design Manager
Overview of all documents, brochures & videos
Create an overview of all official documents created by marketing, business development and R&D. Indicate for whom & when the document is useful.
To be decided once we have established the Horizon2020 work-plan
Brand & Design Manager
AdWords
Evaluate the results of our AdWords campaign and consider continuation of such campaigns. Would Partners take the cost for local campaigns?
Summer 2018
The entire team
Piql System in Slovakia
Support preparations for a launch-event, and create repeated publicity on behalf of Piql Slovakia in the next coming year
Start June 2018
The entire team
Internship programme/ Piql Academy
Develop content for training interns & Partners from the marketing perspective.
According to project timeline
The entire team
Structure & training Yammer
Look at and possibly adjust the structure to ensure the most intuitive and user-friendly set-up. Make instructions.
Fall 2018
Communication Manager
Piql Marketing | One-off tasks
All
Task
Description
When/how often
Responsible
Service descriptions of plug-in Services
Create a one-pager for each plug-in service, describing the service, the workflow and some technical details like f.ex. file formats, to be used towards potential clients. Distribute to Partners through Yammer and uploaded to webste.
To be decided once we have established the Horizon2020 work-plan
Brand & Design Manager
PoC & test-strip packaging
Create a standard for packaging of PoC’s & test-strips. Ensure that the solution can be easily copied by all the Partners.
To be decided once we have established the Horizon2020 work-plan
Brand & Design Manager
Give away strategy
Create a clear vision on what impression we want to leave when handing out give-aways in terms of quality and type of items. The give-aways should reflect our brand & values.
To be decided once we have established the Horizon2020 work-plan
Brand & Design Manager
Piql Marketing | For consideration
All
Task
Description
When/how often
Responsible
Webinars
Evaluate if an online webinar could help build us as experts and also attract and educate opninion leaders or new clients.
The entire team
Values
Consider activties to communicate our brand values internally and within the Partner network, possibly also externally. Has not had much focus since the launch of Piql.
The entire team
Regional Partner Forums
Evaluate if and how to arrange regional Partner Forums in addition to the global Partner Forum we already have. Regions can be Europe, Americas & Asia.
The entire team
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